Serenastudio

What I found interesting:

  • It took seven years on average for 24 companies on our list to go public or be acquired, excluding extreme outliers YouTube and Instagram, both of which were acquired for over $1 billion in about two years since founding.

  • Few companies are the result of a successful pivot. Nearly 90 percent of companies are working on their original product vision.

Trying new things constantly and then abandoning them without further study or work is not iterating. That’s flailing. And, more importantly, it’s what leads to wildly overcomplicated products with a weird mix of abandoned features used by a small percentage of users.

Laura Klein in UX for Lean Startups

I recently designed a logo for Apphat Studios and realized how important yet difficult it was for a simple logo to make a strong first impression. Then I started thinking about how logos actually express their identities…

  • Typographies exhibit personalities. According to this study, people described Georgia as “smart”, Lucida Grande as “graceful”, and Palatino as “stuffy” — while Arial exuded the most “trustworthiness”.
  • Colors create psychological impact. Colors don’t just affect our moods, they also have the ability to influence decisions like purchasing behaviors.
  • Iconography provides context. When words alone can’t provide enough imagery, symbols help out a lot.

Looking back at a variety of logos I’ve designed (above), typography seems to play the biggest role, followed by subtle symbolism, and finally, suggestive colors (or lack thereof).

Lastly, I think a company has reached “brand status” when you can strip away nearly everything and still be recognized easily, e.g. by colors only (Redbull) or icon alone (Pixar).

About once a year, I find myself having to update my portfolio with new work and wider widths. (I can still remember when 500px was sufficient.) This time around, I had to build an entirely new site for two reasons:
Retina display. Designing in @2x and viewing my PSDs at 50%, 144dpi really puts things in a new perspective (files get big!). Considering that screenshots and photos are all raster-based, sizing down made more sense than sizing up.
Responsiveness. Gone are the days when you needed separate mobile sites (e.g. m.domain.com). I used @media queries to style mobile and tablet widths differently, in the same stylesheet!
I will be rolling out projects throughout the next few weeks, so remember to check back!

About once a year, I find myself having to update my portfolio with new work and wider widths. (I can still remember when 500px was sufficient.) This time around, I had to build an entirely new site for two reasons:

  1. Retina display. Designing in @2x and viewing my PSDs at 50%, 144dpi really puts things in a new perspective (files get big!). Considering that screenshots and photos are all raster-based, sizing down made more sense than sizing up.
  2. Responsiveness. Gone are the days when you needed separate mobile sites (e.g. m.domain.com). I used @media queries to style mobile and tablet widths differently, in the same stylesheet!

I will be rolling out projects throughout the next few weeks, so remember to check back!