Serenastudio

What I found interesting:

  • It took seven years on average for 24 companies on our list to go public or be acquired, excluding extreme outliers YouTube and Instagram, both of which were acquired for over $1 billion in about two years since founding.

  • Few companies are the result of a successful pivot. Nearly 90 percent of companies are working on their original product vision.

Trying new things constantly and then abandoning them without further study or work is not iterating. That’s flailing. And, more importantly, it’s what leads to wildly overcomplicated products with a weird mix of abandoned features used by a small percentage of users.

Laura Klein in UX for Lean Startups

I recently designed a logo for Apphat Studios and realized how important yet difficult it was for a simple logo to make a strong first impression. Then I started thinking about how logos actually express their identities…

  • Typographies exhibit personalities. According to this study, people described Georgia as “smart”, Lucida Grande as “graceful”, and Palatino as “stuffy” — while Arial exuded the most “trustworthiness”.
  • Colors create psychological impact. Colors don’t just affect our moods, they also have the ability to influence decisions like purchasing behaviors.
  • Iconography provides context. When words alone can’t provide enough imagery, symbols help out a lot.

Looking back at a variety of logos I’ve designed (above), typography seems to play the biggest role, followed by subtle symbolism, and finally, suggestive colors (or lack thereof).

Lastly, I think a company has reached “brand status” when you can strip away nearly everything and still be recognized easily, e.g. by colors only (Redbull) or icon alone (Pixar).

About once a year, I find myself having to update my portfolio with new work and wider widths. (I can still remember when 500px was sufficient.) This time around, I had to build an entirely new site for two reasons:
Retina display. Designing in @2x and viewing my PSDs at 50%, 144dpi really puts things in a new perspective (files get big!). Considering that screenshots and photos are all raster-based, sizing down made more sense than sizing up.
Responsiveness. Gone are the days when you needed separate mobile sites (e.g. m.domain.com). I used @media queries to style mobile and tablet widths differently, in the same stylesheet!
I will be rolling out projects throughout the next few weeks, so remember to check back!

About once a year, I find myself having to update my portfolio with new work and wider widths. (I can still remember when 500px was sufficient.) This time around, I had to build an entirely new site for two reasons:

  1. Retina display. Designing in @2x and viewing my PSDs at 50%, 144dpi really puts things in a new perspective (files get big!). Considering that screenshots and photos are all raster-based, sizing down made more sense than sizing up.
  2. Responsiveness. Gone are the days when you needed separate mobile sites (e.g. m.domain.com). I used @media queries to style mobile and tablet widths differently, in the same stylesheet!

I will be rolling out projects throughout the next few weeks, so remember to check back!

“We said outright here’s all the stuff we don’t know, and here’s all the stuff we’re starting to know,” Friedberg says. “The more transparent you are about this, the more your team will believe in your mission, the more aligned everyone in the company will be, and the more investors will believe in you being the right kind of person to execute on the opportunity in front of you.” 

"Sometimes it’s gigs, and helping out, and side projects, and consulting and…  we have no idea how to talk about this. Try to describe that path on your LinkedIn profile — good luck. Try to tell someone what you do without endless “ands” — good luck. So maybe careers look like this poor guy (an amalgam of a few people I know):

Ultimately, our professional story should be about the skills and experiences we accumulate that matter to us, not about the titles we held. The jobs, the organizations, are all just shorthand for what’s important — what we know, what we can do, who we know (and who knows us), and what we believe.

Sure, many people happen to have a full-time job that is their focus — I do, now, and it happens to be great. But that is only one form, not the norm.

This is particularly relevant for entrepreneurs, because new ventures seldom unfold in a predictable “ready for LinkedIn update” way. Sometimes they are side projects that gradually become more (Github). Sometimes they are full-time unpaid obsessions of a founder’s for a long time, with no corporation to show for it…”